Niniejsza strona internetowa (dalej „Strona") została przygotowana na zlecenie "Brand Hero spółka z ograniczoną odpowiedzialnością" sp. k. (dalej „Brand Hero”). Wszelkie informacje zawarte na Stronie dostępne są nieodpłatnie. Strona służy wyłącznie celom informacyjnym. Żadna informacja zamieszczona na Stronie nie stanowi oferty w rozumieniu przepisów kodeksu cywilnego. Zawartość i struktura niniejszej Strony chronione są prawami autorskimi, powielanie danych lub informacji, w szczególności wykorzystywanie umieszczonych na stronie tekstów, jak również ich fragmentów oraz zdjęć w celach innych niż niekomercyjne bez zgody Brand Hero jest zabronione. Niektóre zdjęcia i wizerunki dzieł zamieszczane na Stronie są własnością podmiotów trzecich i chronione prawami autorskimi przysługującymi tym podmiotom. Informujemy, że strony i serwisy internetowe do których odnośniki znajdują się na Stronie zostały przygotowane przez osoby trzecie i w związku z tym Brand Hero nie ponosi jakiejkolwiek odpowiedzialności za informacje, porady, opinie, sugestie oraz materiały w tych stronach i serwisach zawarte.

Pracuj.pl

Pracuj.plPracuj.plPracuj.plPracuj.plPracuj.plPracuj.plPracuj.plPracuj.plPracuj.pl

Pracuj.pl is Poland’s most popular job search portals. Pracuj.pl regularly introduces new tools to help job seekers
and employers. One of these tools is their ‘Przewodnik Pracodawcy’ meaning ‘Employers guide’. This guide allows potential candidates to browse articles and profiles of potential employers and help them with their job search.

 

The challenge: Inform employer’s, HR employees and potential clients about the benfits of publishing in the Przewodnik Pracodawcy (Employers guide).

 

The solution: Together with our partner company Kiss Digital we prepared an extensive informative campaign
about the ‘Przewodnik Pracodawcy’. The campaign was based on 3 key elements; a 1 min film, a landing page
and a e-newsletter mailing.

Klinkier bud

Klinkier bud

Klinkier Bud is the leader of the Polish market in the wholesale trade of clinker and ceramic roofing.
The company is distinguished by their wide range of high quality products.

 

The challenge:

Klinkier-Bud radio / internet campaign and website design. Klinkier-Bud Developer radio / internet campaign.

 

The Solution:

We focused on quality and craftsmanship. The radio spot is based on a dialogue between an architect
and a tradesman. The architect draws reference to the aesthetics and functionality of the product while the tradesman focuses on the quality of the materials.

The solution that meets both their expectations are the Klinkier-Bud products.

The second campaign promotes 3 completed residential developments currently on sale. The spot is based
on a dialogue between two women. They discuss the complexities of buying an apartment. After which they both come to the same conclusion that Klinkier Bud Developer offers more, respects the time and budget of its customers.

For the final finish we re-designed the companies website, creating a cleaner, more aesthetic
and user friendly website. The website consists of several high quality images shot by the Brand Hero team.

Payback

PaybackPaybackPayback

Brand Hero opracował Key Visuale dla launchu Moje Miasto nowa usługa firmy Payback.
Moje Miasto to serwis który pozwala użytokowników zbierać punkty Payback lokalnie i blisko siebie.

Moje Miasto

Payback

PaybackPaybackPayback

Points, points points… Payback is all about points! Now you can collect points locally! Payback is the largest nationwide loyalty program in Poland. Brand Hero was sourced to aid them in communicating their new service.

 

The challenge:

Payback is launching its new service Moje Miasto and wanted to communicate this with a print advertisement.

 

The solution:

We approached the topic light heartedly and used word play to inform our audience about the name of the service, how it works and that they can now collect Payback points at local points. The following headlines were produced ‘In the city travel by points’, ‘Strong points of our city’ and ‘Now your points are closer to you’.

 

Moje Miasto

Natalia Jakubowska

Natalia Jakubowska

We have started to work with Natalia Jakubowska. We are happy – because Natalia is not only an uncommon voice – but also an extraordinary personality and brilliant vocalist. We are responsible for creating the image of this rising star.

 

The challenge:

The first professional photo shoot of Natalia Jakubowska, create an image for the vocalist.

 

The solution:

The Concept: force of sensitivity. Moody, expressive photo shoot portraits not only beauty, but also show the charismatic young singer. We chose black-and-white photographs and powerful shots. Natural styling captures the delicate charm of Natalia. Hitting the tone of professionalism and passion of running away from treacly celebrities.

Natalia’s winning performance on the TV show ‘Bitwa na Głosy 3’ (battle of the voices).

Delphis branding

Delphis branding
Delphis branding
Delphis branding
Delphis branding

Technology is fascinating. Describing it with a single image and word is a challenge. Here is the corporate identity we created for Delphis – a company specialising in the implementation of cloud solutions for corporate customers.

 

The challenge:

Create a simple, visible logo that would easily fit within 1:1 ratio for web and applications.

 

The solution:

We designed a simplistic, two colour logo, with a light gradient and shadow. The contrast between the colours allows the logo to be visible from far. The image references and suggests the service very evidently.

 

Materials are published here:

Brands of the World

Brands of the World Awards

VIP fur lashes

VIP fur lashes
VIP fur lashes
VIP fur lashes

Eyes are the window to the soul. So why not accentuate them? VIP Fur Lashes is a product that allows women to wear all day lashes and not have to re-apply or correct them.

 

The challenge:

Create an image/mood through photography. Create a set of photographs that will be used throughout all VIP Fur Lashes marketing materials.

 

The solution:

We created a series of scenes within a woman’s day; starting from waking up in bed, to lunch with business and then an evening party. Through this series of photographs we were able to show the benefit and effect of the lashes in different situations. The focus was always the eye, we often used a shallow focal length to blur out the details in the background.

 

Klient: VIP Fur Lashes

Art Director: Peter Olszewski
Photographer: Tomasz Totoń
Assistant Photographer: Paweł Brud
Makeup: Iwona Vince
Stylist: Angelika Jakubowska
Hair Stylist: Jakub Ziemirski
Production Manager: Katarzyna Maksyjan
Models: Katarzyna Danysz & Donata Kuciel

 

The following films of the shoot were made by VIP Fur Lashes during the photo shoot:

Young lions

Young lions

We squashed the trash and cleaned up the competition. This project paved the path to Cannes. Peter Olszewski & Tytus Klepacz won the KTR Polish competition and were sent to represent Poland in the Cannes Lions 2012 festival of creativity.

 

The challenge:

Create a print ad that will convince people to squash plastic bottles before disposing of them.

 

The solution:

We believed that we could show this action in a pleasant and playful way. We created a bottle out of bubble wrap. Simple. Everyone automatically came up and started squashing the bubbles of air. Our aim was achieved.

 

The KTR competition results

Cannes Lions work

 

Senior Art Director: Peter Olszewski

Copywriter: Tytus Klepacz

Young lions

Holden SSZ campaign

Holden SSZ campaign

Sometimes you have to scare your audience to prove a point. Such was the case with the Holden SSZ launch.

 

The challenge:

Create a launch campaign (tv & print) to sell the key benefits of this 5.7 litre monster. The car was to appeal to a younger audience of male drivers.

 

The solution:

We presented the car in its natural light. The darkness, this car is evil and will scare the hell out of anyone. We filmed the car darting around in the dark like a beast stalking its prey. We only showed closeup features blinking across the screen. Finally the care releases a thundering roar. In the print ad we represented the car chasing the audience through the night. “SSZ. Get it before it gets you”.

From paris with love

From paris with loveFrom paris with loveFrom paris with love

A shipment from Paris to Melbourne. We have created
a visual setting for the fashion boutique ‘From Paris with Love’. Location: Melbourne, Australia.

 

The challenge:

Styling, photo shoot, visual, series of press advertisements, graphics and logo for ‘From Paris with Love’ boutique.

 

The solution:

Thanks to the  mix of  boutique styling, modern typography with elements immersed in the tradition of art deco (yes, the Paris metro) and a typical European city scenery, we reached the effect of contrast: haute couture in everyday life. Greetigs from Paris.

 

Photos: Gregory Górkiewicz

Model: Anna Mielczarek

Styling: Thomas Nowrocki

Stiletto Fashion Magazine

Stiletto Fashion Magazine

We had the opportunity to work for an international fashion magazine Stiletto. To say that we are experts in the field of haute couture would be an overstatement. We willl not design a new hat or shoes. But we know how to design the first issue of the magazine, that knows everything about fashion.

 

The challenge:

Create a logo, identity and cover of the magazine for its launch. Show that Stiletto highlights beauty and provokes. Distinguish the title among other fashion newspapers: design the newspaper headline so that it will be recognizable on the shelf of the newsaper stand.

 

The solution:

The stiletto is single sexiest item of clothing. It supports a woman, it’s slim-fitting, provocative and compliments her legs. Stiletto magazine carries on these attributes and wants to emphasize beauty and sexuality in fashion.

The logo is based on the narrowing of letters just as a stiletto heel narrows at the end. This is complemented by a sleek sophisticated black font.

The cover image is all about beauty. Representing it in the purest symbolic form yet intriguing the audience. All unnecessary details have being removed leaving only a very clear minimal image of beauty.

The project was awarded in the photography competition at Cannes Lions 2012. It was published and exposed on the Cannes boulevard throughout the festival.

 

Official Site of Cannes Lions.

Europa centralna photo shoot

Europa centralna photo shootEuropa centralna photo shootEuropa centralna photo shootEuropa centralna photo shoot

Poland is situated in Central Europe. Our client Europa Centralna is opening the largest shopping center in the country.

 

The challenge:

A series of promotional photos for catalogues of Central Europe.

 

The solution:

Dozens of stores in one place. Shopping is a pleasure, so feeling of pleasure is always on the spot. You can have fun with the driving a trolley, or waer your newly bought high hills in the baht. Pleasure – on your own way and not necessarily branded. Pictures rather than brand names, define emotions.

 

Art Director: Peter Olszewski

Photographer: Bartek Radwan

Assistant Photographer: Borys Makary

Brand Hero Branding

Brand Hero BrandingBrand Hero BrandingBrand Hero BrandingBrand Hero BrandingBrand Hero BrandingBrand Hero Branding

The biggest challenge is self-branding. It has to show the nature of the company, set the standard for the quality
of the work, and also represent the agency for years to come.

 

The challenge:
Create a name, logo, branding and distinguishing character for the agency communication.
This image must represent the model of work, differentiate the agency from the competition and present the true values of the company and its employees. It must be strong, vibrant and inspirational to us and to our clients.

 

The solution:
There could be only one name: Brand Hero. The hero is the face of our brand. We aspire to be the heroes of our client’s brands. And Brand Hero in marketing terminology is defined as the a brands; symbol, mascot, star, logo, character and hero. Once developing the branding further the logo had to live up to the name. We invented this lightning bolt, which represents the birth of a concept, a force of nature, a heroic strength, dynamism and is the effect of brainstorming.

To strengthen the message, we added strong colour, which adds energy to the communication. The images are strongly contrasted: removing all unnecessary detail, leaving the focus on a clean, strong transmission. The carefully designed concept of the Brand Hero Corporate Identity, was awarded gold in the prestigious international BrandsoftheWorld competition.

 

Materials are published here:

Brands of the World

Brands of the World Awards

Behance Network

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