Pracuj.pl is Poland’s most popular job search portals. Pracuj.pl regularly introduces new tools to help job seekers
and employers. One of these tools is their ‘Przewodnik Pracodawcy’ meaning ‘Employers guide’. This guide allows potential candidates to browse articles and profiles of potential employers and help them with their job search.
The challenge: Inform employer’s, HR employees and potential clients about the benfits of publishing in the Przewodnik Pracodawcy (Employers guide).
The solution: Together with our partner company Kiss Digital we prepared an extensive informative campaign
about the ‘Przewodnik Pracodawcy’. The campaign was based on 3 key elements; a 1 min film, a landing page
and a e-newsletter mailing.
Brand Hero opracował Key Visuale dla launchu Moje Miasto nowa usługa firmy Payback.
Moje Miasto to serwis który pozwala użytokowników zbierać punkty Payback lokalnie i blisko siebie.
Points, points points… Payback is all about points! Now you can collect points locally! Payback is the largest nationwide loyalty program in Poland. Brand Hero was sourced to aid them in communicating their new service.
Payback is launching its new service Moje Miasto and wanted to communicate this with a print advertisement.
We approached the topic light heartedly and used word play to inform our audience about the name of the service, how it works and that they can now collect Payback points at local points. The following headlines were produced ‘In the city travel by points’, ‘Strong points of our city’ and ‘Now your points are closer to you’.
We have started to work with Natalia Jakubowska. We are happy – because Natalia is not only an uncommon voice – but also an extraordinary personality and brilliant vocalist. We are responsible for creating the image of this rising star.
The first professional photo shoot of Natalia Jakubowska, create an image for the vocalist.
The Concept: force of sensitivity. Moody, expressive photo shoot portraits not only beauty, but also show the charismatic young singer. We chose black-and-white photographs and powerful shots. Natural styling captures the delicate charm of Natalia. Hitting the tone of professionalism and passion of running away from treacly celebrities.
Natalia’s winning performance on the TV show ‘Bitwa na Głosy 3’ (battle of the voices).
Technology is fascinating. Describing it with a single image and word is a challenge. Here is the corporate identity we created for Delphis – a company specialising in the implementation of cloud solutions for corporate customers.
Create a simple, visible logo that would easily fit within 1:1 ratio for web and applications.
We designed a simplistic, two colour logo, with a light gradient and shadow. The contrast between the colours allows the logo to be visible from far. The image references and suggests the service very evidently.
Materials are published here:
VIP fur lashes
Eyes are the window to the soul. So why not accentuate them? VIP Fur Lashes is a product that allows women to wear all day lashes and not have to re-apply or correct them.
Create an image/mood through photography. Create a set of photographs that will be used throughout all VIP Fur Lashes marketing materials.
We created a series of scenes within a woman’s day; starting from waking up in bed, to lunch with business and then an evening party. Through this series of photographs we were able to show the benefit and effect of the lashes in different situations. The focus was always the eye, we often used a shallow focal length to blur out the details in the background.
Klient: VIP Fur Lashes
Art Director: Peter Olszewski
Photographer: Tomasz Totoń
Assistant Photographer: Paweł Brud
Makeup: Iwona Vince
Stylist: Angelika Jakubowska
Hair Stylist: Jakub Ziemirski
Production Manager: Katarzyna Maksyjan
Models: Katarzyna Danysz & Donata Kuciel
The following films of the shoot were made by VIP Fur Lashes during the photo shoot:
We squashed the trash and cleaned up the competition. This project paved the path to Cannes. Peter Olszewski & Tytus Klepacz won the KTR Polish competition and were sent to represent Poland in the Cannes Lions 2012 festival of creativity.
Create a print ad that will convince people to squash plastic bottles before disposing of them.
We believed that we could show this action in a pleasant and playful way. We created a bottle out of bubble wrap. Simple. Everyone automatically came up and started squashing the bubbles of air. Our aim was achieved.
Senior Art Director: Peter Olszewski
Copywriter: Tytus Klepacz
Holden SSZ campaign
Sometimes you have to scare your audience to prove a point. Such was the case with the Holden SSZ launch.
Create a launch campaign (tv & print) to sell the key benefits of this 5.7 litre monster. The car was to appeal to a younger audience of male drivers.
We presented the car in its natural light. The darkness, this car is evil and will scare the hell out of anyone. We filmed the car darting around in the dark like a beast stalking its prey. We only showed closeup features blinking across the screen. Finally the care releases a thundering roar. In the print ad we represented the car chasing the audience through the night. “SSZ. Get it before it gets you”.
From paris with love
A shipment from Paris to Melbourne. We have created
a visual setting for the fashion boutique ‘From Paris with Love’. Location: Melbourne, Australia.
Styling, photo shoot, visual, series of press advertisements, graphics and logo for ‘From Paris with Love’ boutique.
Thanks to the mix of boutique styling, modern typography with elements immersed in the tradition of art deco (yes, the Paris metro) and a typical European city scenery, we reached the effect of contrast: haute couture in everyday life. Greetigs from Paris.
Photos: Gregory Górkiewicz
Model: Anna Mielczarek
Styling: Thomas Nowrocki
Stiletto Fashion Magazine
We had the opportunity to work for an international fashion magazine Stiletto. To say that we are experts in the field of haute couture would be an overstatement. We willl not design a new hat or shoes. But we know how to design the first issue of the magazine, that knows everything about fashion.
Create a logo, identity and cover of the magazine for its launch. Show that Stiletto highlights beauty and provokes. Distinguish the title among other fashion newspapers: design the newspaper headline so that it will be recognizable on the shelf of the newsaper stand.
The stiletto is single sexiest item of clothing. It supports a woman, it’s slim-fitting, provocative and compliments her legs. Stiletto magazine carries on these attributes and wants to emphasize beauty and sexuality in fashion.
The logo is based on the narrowing of letters just as a stiletto heel narrows at the end. This is complemented by a sleek sophisticated black font.
The cover image is all about beauty. Representing it in the purest symbolic form yet intriguing the audience. All unnecessary details have being removed leaving only a very clear minimal image of beauty.
The project was awarded in the photography competition at Cannes Lions 2012. It was published and exposed on the Cannes boulevard throughout the festival.
Europa centralna photo shoot
Poland is situated in Central Europe. Our client Europa Centralna is opening the largest shopping center in the country.
A series of promotional photos for catalogues of Central Europe.
Dozens of stores in one place. Shopping is a pleasure, so feeling of pleasure is always on the spot. You can have fun with the driving a trolley, or waer your newly bought high hills in the baht. Pleasure – on your own way and not necessarily branded. Pictures rather than brand names, define emotions.
Art Director: Peter Olszewski
Photographer: Bartek Radwan
Assistant Photographer: Borys Makary
Brand Hero Branding
The biggest challenge is self-branding. It has to show the nature of the company, set the standard for the quality
of the work, and also represent the agency for years to come.
Create a name, logo, branding and distinguishing character for the agency communication.
This image must represent the model of work, differentiate the agency from the competition and present the true values of the company and its employees. It must be strong, vibrant and inspirational to us and to our clients.
There could be only one name: Brand Hero. The hero is the face of our brand. We aspire to be the heroes of our client’s brands. And Brand Hero in marketing terminology is defined as the a brands; symbol, mascot, star, logo, character and hero. Once developing the branding further the logo had to live up to the name. We invented this lightning bolt, which represents the birth of a concept, a force of nature, a heroic strength, dynamism and is the effect of brainstorming.
To strengthen the message, we added strong colour, which adds energy to the communication. The images are strongly contrasted: removing all unnecessary detail, leaving the focus on a clean, strong transmission. The carefully designed concept of the Brand Hero Corporate Identity, was awarded gold in the prestigious international BrandsoftheWorld competition.
Materials are published here: